My examproject at The Danish School of Advertising. The goal was to raise awareness about global warming and how much it helps the enviroment just to insulate your house, during and up to the United Nation Climate Summit in Copenhagen, 2009.
If you insulate your house you can save up to 5 tons of CO₂ a year and up to 50% on your heating bill. If we don't act soon the waterlevel will rise and as Denmark is a low-lying country, it will have a big influence. Since the danes don't act until they have the problem right in front of them, we wanted to show the danes how it's going to be in the future, if we don't do anything soon.

Below is a selection of prints, outdoor, guerilla and online.

Copenhagen Citysign - Payoff: Insulate yourself from global warming

Rescue boat - Payoff: Insulate yourself from global warming

Speed sign. Kilometres replaced with knots - Payoff: Insulate yourself from global warming

Messages in bottles spread over the city. Inside is a map over Copenhagen with all streets replaced with
canals and lakes. Only buildings are visible on the map since streets, railroads etc, is just water.
These maps would also be handed out to the dipomats and other attendees to the conference.

This outdoor displays your current location as it would be in year 2108: H. C. Andersens Canal, not H. C. Andersens Boulevard. "Text your zip code to 1231 and see if your house will be under water. Or check it on insulate.nu"

"The waterlevel is rising", Rockwool - insulate yourself from global warming

Overlay banner on danish news sites. "The waterlevel is rising"
Rockwool - insulate yourself from global warming